Amara, a trailblazing firm in the homeware industry, prides itself on providing top-notch and home decorations plus diverse lifestyle commodities to its worldwide customers. The birth of this UK-centered enterprise originated from 2005 whereby it has garnered prestige for showcasing unique merchandise crafted by distinguished innovators - products that are typically absent in ordinary retailers' stockpiles.

Amara presents an extensive selection of merchandise to suit every living space, bed linens, towels, cookware, furnishings, candles and other goods. The company also showcases a distinctive assortment of products that were originated and developed in-house exclusively for Amara customers' perusal .

Amara operates a physical store in London, apart from their virtual storefront. This allows potential customers to experience the products in-person before making any purchases. Furthermore, they offer an exclusive gift registry service that enables shoppers to create a personalized wishlist for specific occasions such as weddings or housewarmings.