B&M is a discount retailer that mostly caters to the UK market, while it has recently been expanding into other countries like Germany, France, Spain, and Italy. Malcolm Billington and his son Simon founded the company in 1978, with a primary goal of selling toys, games, and other items for children.
B&M is recognised for offering a wide variety of branded products for a significant discount over many other merchants.
The company operates storefronts in distant locations that are often larger than those of its competitors in order to stock a wider selection of goods. In order to reduce costs and offer its customers competitive prices, it also maintains close ties with its suppliers.
Together with its physical locations, the company is active on social media, frequently advertising its products and discounts on platforms like Facebook, Twitter, and Instagram.
