Bad Brownie is a UK-based company that lives and breathes brownies. With a belief that their brownies are the best in town, their passion has led them to give up their day jobs in a branding agency to focus whole-heartedly on creating, evolving, and improving their brownies. Their dedication has earned them accolades from Dragons' Den, as well as a growing community of loyal customers both from food markets and online. A key aspect of their brownie-making process is the use of high-quality ingredients, such as fine Belgian dark chocolate, creamy churned butter, and nuts sourced from the best growers​​.

The team at Bad Brownie takes pride in their unapologetic focus on quality, richness, and the intense pleasure their brownies deliver with each bite. They advocate for indulgent, luxurious ingredients and dismiss the idea of using vegetables like courgettes and beetroots in their treats. They hold the view that life is challenging enough without having to endure flavourless, dry, and uninspiring brownies. Bad Brownie's manifesto centers around the belief that there's no harm in occasional self-indulgence and that their hand-made brownies, while not world-changing, can bring a bit of joy to someone's day​.

Bad Brownie's approach to making their delectable treats involves a generous use of ingredients. A brownie isn't merely topped with a flavor—it's infused with it. Take their peanut butter brownie, for example. It's not just about a dollop of peanut butter on top. The peanut butter is mixed into the brownie batter, ensuring that you taste it in every single bite. But that's not all! For a crunchy surprise, they sprinkle homemade peanut brittle on top, finished with a drizzle of dark chocolate. In the world of Bad Brownie, too much is never enough​.