The English Cheesecake Company was founded by Philip and Alan, two dessert enthusiasts who identified a gap in the market for homemade-style cheesecake. They began their venture in the late 1980s, crafting cheesecakes from home and experimenting with various flavour combinations. By the mid-90s, they traded their office jobs for the kitchen and officially incorporated the English Cheesecake Company, setting up their first bakery in Notting Hill.
Throughout the 2000s, the duo expanded their business by researching global markets and developing new products, including their signature Honeycomb Smash cheesecake. They also began creating cakes for large restaurant groups and grew their team to include more bakers, chefs, and warehouse staff. A significant milestone was when the company supplied cheesecakes for the 2012 London Olympics.
By the late 2010s, the company had transformed into a sizable manufacturing business, relocating to a purpose-built site and increasing their team from 30 to 60 members. They also started targeting the retail space, launching their products in stores like Waitrose & Booker.
In recent years, the English Cheesecake Company has focused on expanding its retail presence and product range, including new flavours, formats, and vegan offerings. It has also adapted to changing times by increasing web sales, enhancing its social media presence, and investing in technology. As of 2021, the company has a 150 strong bakery team, operates 24/7, and is planning new partnerships, retail partners, and a premium range.