Having its headquarters in the UK, JoJo Maman Bébé is known for its maternity, children's, and baby products. When Laura Tenison first started selling maternity clothes and French breton tops out of a small Welsh market stall in 1993, she had just started the company. Today, JoJo Maman Bébé operates over 90 retail locations throughout the UK in addition to an international online store.
The company wants to provide trendy, practical, and high-quality goods to expecting mothers, new parents, and children up to age six. JoJo Maman Bébé offers maternity dresses, jeans, and nursing bras among its selection of clothing for expectant women. They also sell toys, accessories, and shoes in addition to onesies, pyjamas, and outerwear for infants and children.
Along with their clothing line, JoJo Maman Bébé also sells a variety of baby products, including strollers, car seats, and baby carriers as well as necessities for baby care like diaper bags, nursing pillows, and bath accessories. They also supply a variety of baby presents, such as milestone cards, stuffed animals, and blankets that can be personalized.
JoJo Maman Bébé is dedicated to sustainability and makes efforts to reduce its negative effects on the environment. In addition to recycling and reducing waste in their stores and offices, they make their clothing and toys from sustainable materials, like organic cotton.