Rituals is a cosmetic company with roots in the Netherlands that provides customers with a distinctive and opulent experience to improve their daily rituals. Raymond Cloosterman founded the business in 2000 because he thought that even brief, thoughtful indulgences could have a big impact on one's wellbeing.
Products from the company are based on ancient Eastern customs and intended to offer a moment of indulgence and relaxation in the midst of our hectic lives. The brand's guiding principle is to turn mundane tasks into deeply satisfying rituals.
Body creams, shower gels, perfumes, candles, and skincare products are just a few of the many items Rituals carries for the body, face, and home. The company's commitment to ethical production methods and use of natural and sustainable ingredients have made it well-known.
In addition to its high-quality goods, Rituals is renowned for its chic and serene store design, which aims to give customers a relaxing and welcoming experience. The company operates more than 1000 stores worldwide, with some of them in North America, Europe, and Asia.