The Fish Society is a small but dedicated company based in Wormley, England, and was founded almost 25 years ago. Despite being forty miles from the sea and a hundred miles from the nearest fishing port, the location is where the company's founder, Alistair, decided to establish The Fish Society. They source their fish from over 150 suppliers, with fresh fish arriving every morning, dispatched the day before via the UK's efficient fish delivery network. The fish is landed and auctioned on Day 1 in various locations such as Cornwall, The Hebrides, Aberdeen, Norfolk, and even the French port of Boulogne, and is processed and frozen by The Fish Society on Day 2​.

What makes The Fish Society stand apart is its 100% commitment to frozen fish. They firmly believe that unless you're buying fresh fish at the port to consume immediately, frozen fish is the superior option, provided that the fish being frozen is of high quality. They focus on the fast freezing of fish in a commercial plant, followed by expert labelling and packaging, and finally ensuring that it's delivered to the customer still frozen​.

Sustainability is a key concern for The Fish Society, and they acknowledge the complex nature of the issue. The reduction of many fish stocks to critically low levels due to overfishing over the last century, intensified by technology and globalisation, is a reality they face. Despite the challenges, The Fish Society remains committed to advancing the cause of sustainability, acknowledging the improvements in fish farming practices, and working within a complex global industry with multifaceted supply chains. While they honestly admit that achieving 100% sustainability is challenging, they are encouraged by the positive strides made globally towards controlling overfishing, and they remain hopeful about the future direction of the industry​.