Will Shu and Greg Orlowski founded Deliveroo, a reputable online food delivery service, in 2013. The corporation, which has its headquarters in London, England, conducts business in several nations, including Singapore, Hong Kong, the United Arab Emirates, Kuwait, and Qatar, as well as the UK, France, Belgium, Ireland, and Italy. The core of Deliveroo's business strategy is to charge customers a per-order fee for delivery while also charging restaurants a commission fee. The business utilises a sizable network of independent couriers to deliver orders from restaurants to clients.

Deliveroo has expanded its offerings beyond meal delivery to include delivery-only grocery stores, dubbed as Deliveroo HOP, in collaboration with established supermarkets. Major UK merchants can also use the company's delivery services and on-demand grocery technologies. Deliveroo has also made great progress in the tech sector, introducing an advertising platform in 2022 that allows companies to advertise their goods through the Deliveroo app.

Deliveroo has demonstrated perseverance and adaptation despite certain setbacks. Since the company's initial listing on the London Stock Exchange in 2021, its Gross Transaction Value has increased. Deliveroo has gained recognition in the market for its dedication to innovation and customer happiness. At the Europas Startup Conference and Awards, the company won prizes for Best Startup Founders and Fastest Rising Startup of the Year.