Martha Lane Fox and Brent Hoberman founded the well-known online travel and leisure retailer Lastminute.com in 1998. The company was a significant part of the UK's internet boom of the late 1990s and was listed on the London Stock Exchange under the symbol 'LMN'. The company specialises in selling distressed merchandise, but its main focus is providing late Christmas offers online. Over the years, it has broadened its products to include travel, gifts, and entertainment. The Bravofly Rumbo Group, which eventually adopted the Lastminute.com Group name, bought LastMinute.com in 2015.

Since its inception, the company has advanced its activities significantly. To serve a wider customer base, it has steadily increased its reach and varied its services. For instance, to improve its content development and set itself apart from other online travel companies, the Lastminute.com group bought WAYN, a social travel network, in 2016. In 2017, the company acquired hotelscan, a search engine for different sorts of lodging, to further increase the value of its metasearch offering.

Additionally, Lastminute.com has worked hard to enhance the consumer experience. To establish the company as an online store for leisure, entertainment, and travel, it has created several marketing initiatives, including "Stories Start Here." The business has also returned to its "last minute" beginnings, highlighting the savings that customers can receive when making last-minute reservations. Weekend-specific offers are made available on a particular page of their website, further boosting the user experience. Despite the difficulties the sector is facing, Lastminute.com is committed to giving its consumers the best travel and leisure experiences possible.