Since its founding in 2008, Lavish, a UK-based business, has developed substantially. It now provides a platform for hundreds of Spa and Salon partners and ships thousands of gift cards and E-Gifts all across the nation. Action Solutions Gift Cards Limited, a company with over 25 years of experience in managing gift card programmes for various brands and businesses, purchased the business in February 2020. Lavish is a great option for individuals wishing to treat someone special with a monetary Lavish Gift Card that can be used towards a spa or salon experience of the recipient's choice because it offers a carefully curated variety of award-winning and innovative Spa & Salon partners.

The UK has hundreds of partners that accept Lavish Gift Cards and Digital E-Gifts for Spa, Beauty, and Wellness services and experiences, and Lavish takes delight in partnering with them. Their goal is to make it simple for the giver to present a Spa, Beauty, and Wellness gift card while offering the recipient a variety of locations to pick from for their experience. Lavish also serves corporate clients, providing gift cards to numerous large multinational corporations for a variety of events. Additionally, they provide a special chance for companies to become Lavish Brand Partners, supporting and generating a new revenue stream for the company.