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Information on Naked Wines

Rowan Gormley established the distinctive online wine shop Naked Wines in 2008. Customers of the enterprise, which has its headquarters in Norwich, United Kingdom, act as "Angels" to finance independent winemakers from all over the world. These Angels receive wines in exchange for what the business refers to as "wholesale prices". Former COO Nick Devlin took over as CEO of the business in 2022 after Majestic Wine, a British brick-and-mortar store, purchased it in 2015.

The business has pioneered new ideas in the retail of wine, such as the Advance Bookings pricing model established in 2010 at the London International Wine Fair, which provided discounts for pre-ordering wines. Customers may bid on forthcoming wines until a minimum amount was reached in Naked Marketplace, a model that was eventually modified and given a new name in 2011. In order to build a lively and active wine-loving community, Naked Wines actively encourages its consumers to evaluate their wines and engage with other online customers. Currently, the company sends wine throughout the United Kingdom, the United States, and Australia.

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