Selfridges, often referred to as Selfridges & Co., is a well-known British network of upscale department stores. Harry Gordon Selfridge founded the company in 1908, and since then it has been a benchmark for elegance and excellence. The flagship store, the second-largest in the UK and situated on Oxford Street in London, is renowned for its classic architecture created by Daniel Burnham. With additional outlets in Manchester and Birmingham, the brand has increased its market share and can now provide customers with a comprehensive selection of goods and services.

Selfridges' success is a result of their creative approach to retail. Harry Gordon Selfridge transformed the way people buy by transforming it from a necessary task into a pleasurable activity. He developed rules that made shopping safe and simple, moved the perfume counter to the front and centre of the ground floor, and introduced the idea of enabling people to peruse items on display. The majority of contemporary department shops around the world have embraced these strategies. In addition to its distinctive displays and experiences, Selfridges is well renowned for its educational and scientific exhibits, which draw customers.

Selfridges has been advancing and adapting to the shifting retail environment in recent years. Canadian Galen Weston bought the chain in 2003 and put money into renovating the Oxford Street location. Selfridges partnered with an online fashion rental business in 2020, a hard time for UK retail, to provide luxury clothes for rent to millennial and socially concerned customers. Selfridges is currently owned by a joint venture between the Austrian Signa Holding and the Thai conglomerate Central Group. Despite the ownership changes, Selfridges is still dedicated to giving its consumers a distinctive and opulent shopping experience.