The UK-based clothing company Superdry plc, also known by the stylized name SUPERDRY®︎冒険魂 is the owner of the Superdry brand. The company is well known for its distinctive fusion of Japanese-inspired graphics with classic American aesthetics. The business was started in 2003 by Ian Hibbs and Julian Dunkerton, and it is based in Cheltenham, England. In Covent Garden, London, the first Superdry shop debuted in 2004. Superdry is currently a publicly traded company on the London Stock Exchange, demonstrating its success and recognition on a global scale.

Celebrity endorsements have considerably improved the brand's reputation. Famous football player David Beckham famously wore a Superdry leather jacket in 2007, which resulted in the sale of over 70,000 pieces. Idris Elba, an actor, also supported the company in 2015. Japanese kanji are frequently used in Superdry products, which adds to their distinctive appeal. Despite difficulties, the business thrives under Julian Dunkerton's direction. Julian was named the permanent CEO in October 2019. His emphasis on full-price sales and the brand's staple items, jackets and hoodies, has contributed to the preservation of Superdry's distinctive identity in the cutthroat fashion market.