With its origins in Wattens, Austria, Swarovski is a well-known Austrian company and a top glass manufacturer. Daniel Swarovski founded the business in 1895, and it has remained a family-run enterprise ever since. Swarovski is renowned for its broad range of products, which includes optical devices, jewellery, watches, accessories, crystal glass, dressing tools, jewellery, and watches. The goal of the corporation was to produce "a diamond for everyone" by lowering the cost of crystals; this goal has been accomplished through the widespread production of crystals.

One of the business's highest-grossing divisions, the Swarovski Crystal Business has about 3,000 outlets worldwide spread across roughly 170 nations. More than 29,000 employees work for the company, which had sales of roughly 2.7 billion euros last year. Although top management positions will be filled by non-family members for the first time in the firm's history in 2022, the corporation is now governed by members of the fifth generation of the family.

The products made by Swarovski include chandeliers, jewellery, rhinestones, timepieces, glass sculptures, and miniatures. The company's dedication to quality and innovation is shown in their innovative method, which preserves crystals' brilliance and brightness without the usage of lead dioxide. Swarovski's influence goes beyond its products; the firm supports several fashion events, plays, and movies, further enhancing its status as a pioneer in the luxury and fashion industries.