Uber Technologies, Inc., also known simply as Uber, is a well-known American conglomerate that specialises in providing taxi services. Garrett Camp and Travis Kalanick launched the business in March 2009, and it has its main office in San Francisco, California. Uber offers a variety of services, such as taxi hailing, food delivery, package delivery, and freight transport, in about 70 countries and 10,500 cities. With more than 131 million monthly active users and 5.4 million active drivers worldwide, the company's ground-breaking approach to mobility has revolutionised the sector.

Uber's business strategy is built on dynamic pricing, which modifies prices at the time of booking by regional supply and demand. Uber has been able to effectively serve a huge number of cities and nations worldwide because of this business strategy. To broaden its reach and influence, Uber has expanded beyond its core ride-hailing service to include other services like food delivery through Uber Eats and parcel delivery.

Uber has had a major effect on the transport sector in the United Kingdom. The company's services are extensively used in all major cities, offering a practical and effective substitute for conventional taxi services. Uber's entry in the UK has given customers more transportation choices while also opening up thousands of driving positions. Despite experiencing regulatory difficulties, Uber continues to run and expand in the UK, displaying its dedication to providing for its users there.