Sports Direct is a British retail business that focuses on apparel and sporting goods. One of the biggest sporting goods retailers in the world, it was established in 1982 by Mike Ashley. The business offers a variety of goods, such as clothing, footwear, equipment, and accessories for various sports and outdoor activities, through both physical stores and online sales channels.

Sports Direct sells gear for a variety of sports, including cycling, jogging, basketball, rugby, and football. The business also offers accessories and workout equipment like resistance bands, yoga mats, and weights. They also provide a variety of branded athletic clothing from well-known companies including Nike, Adidas, Puma, and Under Armour.

Because of the company's treatment of employees and unfavorable working conditions in the past, boycott and protest calls have been made. The business has since improved its procedures though, and it has been commended for its efforts to foster greater accountability and transparency.